Twitter Needs to Grapple With Fake Accounts -- Market Talk
Dec 30 at 15:11
15:11 EST - Analyst Trip Chowdhry at Global Equities Research starts
coverage of Twitter (TWTR) at equal-weight with 12-18 month target at $60,
saying " negatives outweigh the positives." TWTR's analytics platform, which
Chowdhry says makes up about 10% of revenue, "if executed well, has good future
revenue potential." However, "there are too many fake accounts and there are too
many fraudulent business practices [by businesses outside Twitter] such as
'Buying the Followers' which severely undermine the credibility and
authenticity" of the Twitter platform, and could hinder ad monetization,
Chowdhry says. TWTR off 2.1% at $62.39. (john.shipman@wsj.com)
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