Newly Remodeled Stores Open This Week, Featuring Innovative Products,Interactive Experiences and New Fix It Here! Mobile Device Repair Service
FORT WORTH, Texas, Aug. 5, 2014 /PRNewswire/ -- RadioShack today announced
the opening of 23 new interactive remodel stores in the Washington, D.C. metro
area, bringing innovative products to market while revitalizing its store base.
The stores provide an updated shopping experience to RadioShack customers
in the area, while highlighting key elements from our new store formats and
promoting unique products from tech-savvy inventors.
RadioShack has been open for business in the D.C. metro area since 1977
and today is home to more than 140 locations and hundreds of knowledgeable
associates.
"The D.C. metro area has always been an important and loyal market for
RadioShack, given the city's strength in the technology sector. We are excited
to launch an upgraded shopping experience at such a significant number of stores
in the area," said Mike DeFazio, senior vice president of store operations at
RadioShack. "As we've opened more than 40 concept stores over the past year,
customers have expressed their desire to interact with products before they buy,
find personalized technology solutions and, of course, gain access to top
brands. These interactive remodel stores represent what consumers should expect
to see from the RadioShack brand."
RadioShack began remodeling and opening highly experiential concept stores
across the country in July 2013, and has refreshed its more than 4,000 U.S.
company-owned stores.
Locally remodeled stores feature RadioShack's new Fix It Here! service, a
mobile device repair program that typically delivers same-day repair for many of
today's most popular mobile devices. Customers who have damaged or broken mobile
devices can conveniently and quickly have them repaired by a trained RadioShack
technician. Technicians will diagnose and repair the device at an in-store
kiosk, often in as little as an hour.
Interactive remodel store features include:
-- Innovative products from startups and inventors, such as mobile
device-controlled robot ball Sphero, educational magnetic circuit boards
from littleBits and Lively's activity sensors that create a smart home
for older adults to log daily routines
-- An interactive speaker wall where customers can shop and compare
different speakers using music installed on in-store tablets
-- Experiential displays that enable shoppers to find and compare products,
including headphone demo stations where they can listen to leading
brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; in-demand
devices from Apple, Samsung and HTC; a remote control (RC) toy
exploration center; and a GoPro camera display demonstrating the
capabilities of several models of GoPro cameras
-- Technology that makes shopping interesting and playful, like
touchscreens and apps that help shoppers understand the benefits of
products
-- Full mobility offeringsfrom top mobile carriers such as AT&T, Sprint and
Verizon with flexible financing plans available all under one roof
-- Helpful, informative RadioShack staff who can answer shoppers' questions
about hundreds of products and services and direct customers to the
items that meet their specific needs
Neighbors are invited to come see the bolder, brighter RadioShack and pick
up an instant savings coupon good for $10 off any $40 qualifying purchase,
while supplies last. Find the new Washington, D.C. RadioShack stores at
radioshack.com/DC.
As part of the grand opening of these stores, RadioShack is partnering
with Byte Back, a nonprofit organization generating economic opportunities for
low-income Washington, D.C. residents by providing computer training and
employment readiness skills. RadioShack is donating a portion of August 5 sales
from the store location at 732 7th Street in Washington, D.C. to Byte Back
programs.
RadioShack is opening a select number of these sleek, bright, highly
experiential stores in neighborhoods throughout the nation. These new, updated
stores reflect the company's strides toward reinvigorating its stores, revamping
its product assortment and repositioning the brand. See all of our new or
remodeled locations at radioshack.com/newRS.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading retailer with more than 27,000
knowledgeable associates focused on connecting consumers with personalized
solutions and discovering what's possible through the latest in consumer
electronics. The company's updated product assortment incorporates national
brands, industry-leading private brand products, mobile devices and wireless
carriers. Customers can shop leading brands in headphones and speakers, wearable
technology, smart toys and DIY supplies, connected home, power accessories and
home entertainment at radioshack.com, or at one of the more than 5,000 locations
in 26 countries. Find RadioShack on Facebook, Twitter, Instagram, and YouTube.
News Media Contact: Andrea McCauley, +1-817-415-3300,
andrea.mccauley@RadioShack.com
SOURCE RadioShack Corporation
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