Wednesday, June 19, 2013

$AAPL HBO GO & WatchESPN Come to Apple TV

HBO GO & WatchESPN Come to Apple TV

 iTunes Viewers Now Purchasing Over 800,000 TV Episodes & Over 350,000
Movies Per Day
      CUPERTINO, Calif.--(BUSINESS WIRE)-- Apple(R) today announced that HBO GO
and WatchESPN are now available directly on Apple TV(R) joining the great lineup
of programming offered to customers. iTunes(R) users have downloaded more than
one billion TV episodes and 380 million movies from iTunes to date, and they are
purchasing over 800,000 TV episodes and over 350,000 movies per day.
      "HBO GO and WatchESPN are some of the most popular iOS apps and are sure
to be huge hits on Apple TV," said Eddy Cue, Apple's senior vice president of
Internet Software and Services. "We continue to offer Apple TV users great new
programming options, combined with access to all of the incredible content they
can purchase from the iTunes Store."

      Apple TV users can choose from an incredible selection of programming
including over 60,000 movies and over 230,000 TV episodes, as well as the
world's largest collection of music on the iTunes Store(R). Apple TV also offers
great content from Hulu Plus, Netflix's streaming catalog, live sports from MLB,
NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.*
      In addition to HBO GO and WatchESPN, three new content providers* are also
available today on Apple TV including Sky News, Crunchyroll and Qello offering
live news, sports and current TV programming.
      HBO GO users get unlimited access to their favorite HBO shows, including
HBO original programming, hit movies, sports, documentaries, comedy specials and
more. This includes full seasons of the best of HBO, plus bonus features and
special behind-the-scenes extras. HBO GO on Apple TV requires a subscription to
HBO through participating television providers.
      WatchESPN on Apple TV delivers a one-stop video destination for sports
fans with live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal
Line to those who receive ESPN's networks as part of their video subscription
from affiliated providers. Popular sports and fan-favorite shows include college
football and basketball, Monday Night Football, MLB, NBA, major golf
tournaments, all four Grand Slam tennis events, SportsCenter, PTI and more.
Additionally, curated on-demand video featuring the most recent and relevant
content--including highlights and news clips from as well as short-form
segments from programs such as E:60, Outside The Lines, SC Featured, Sport
Science and others--will be accessible through WatchESPN for the first time via
Apple TV to all users.
      Sky News on Apple TV delivers a live 24/7 news feed to users in the US, UK
and Ireland, including breaking news and headlines from business, politics,
entertainment and more. In addition to the live feed, users can catch up on
specific stories at any time via the extensive on-demand news library.
      Crunchyroll, the leading global video service for Japanese Anime and Asian
media, will allow subscribers worldwide to watch the latest HD shows one hour
after they air in Japan. Qello, a leading on-demand streaming service for HD
concerts and music documentaries, offers free or paid subscriptions to music
fans worldwide. New users can sign up for Crunchyroll and Qello instantly on
Apple TV.
      Apple TV makes it easy to enjoy iTunes video and music right on your HD
TV. Coming this fall, iTunes Radio(TM) will offer you an incredibly personalized
music experience directly on Apple TV based on your listening history and past
purchases from iTunes. And with iCloud(R), you can buy movies and TV shows on
Apple TV and watch them on your iPhone(R), iPad(R), iPod touch(R), Mac(R) or PC.
iCloud also stores photos and pushes them wirelessly to all your devices
including your Apple TV. iCloud is an incredibly easy way to get instant access
to all of your content, no matter which device is being used.
      iPhone, iPad and iPod touch users can use AirPlay(R) to stream music,
photos and videos from their devices directly to their HD TV with Apple TV.
iPhone 4S, iPhone 5, iPad, iPad mini, fifth generation iPod touch and Mac users
can use AirPlay Mirroring to show the screen of their device right on their HD
TV, allowing them to stream web pages, spreadsheets or even games.**
      Pricing & Availability
      Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n
Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV
capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie
and TV show availability varies by country. Third generation Apple TV hardware
is required to play 1080p video. HBO GO, Watch ESPN, SkyNews, Crunchyroll and
Qello require Apple TV software version 5.3 available as a free software update
for second and third generation Apple TV users.
      *Content availability varies by country, may require account subscriptions
and may not be available in all territories.
      **AirPlay requires an iOS device running iOS 4.2 or later. AirPlay
Mirroring is not supported on the original iPad. AirPlay Mirroring is supported
on the following Mac models: iMac(R) (Mid 2011 or newer), Mac mini (Mid 2011 or
newer), MacBook Air(R) (Mid 2011 or newer), and MacBook Pro(R) (Early 2011 or
      Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store, and is defining the
future of mobile media and computing devices with iPad.
      NOTE TO EDITORS: For additional information visit Apple's PR website
(, or call Apple's Media Helpline at (408) 974-2042.
      (C) 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, Apple TV, iTunes, iTunes Store, iTunes Radio, iCloud, iPhone,
iPad, iPod touch, AirPlay, iMac, MacBook Air and MacBook Pro are trademarks of
Apple. Other company and product names may be trademarks of their respective

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