Tuesday, March 25, 2014

Peugeot Citroen and IBM to Launch "Connected Services" for the Car of the Futur

Mar 25 at 11:00

 -- PSA Peugeot Citroen Taps IBM Big Data and Analytics and MobileFirst Solutions
to Provide Drivers with Customized Services --

      ARMONK, N.Y. and PARIS, March 25, 2014 /PRNewswire/ -- PSA Peugeot Citroen
today announced plans to use IBM Big Data and Analytics and IBM MobileFirst
solutions to launch a new era of connected vehicles that deliver customized

      The rapid adoption of mobile devices is redefining customer expectations
in all areas of life, including transportation. The need to be constantly
connected is transforming the relationship between car owners and manufacturers
beyond the driving experience. To meet changing customer expectations requires
new, innovative connected services.
      The challenge for car manufacturers is to integrate value brought by
processing and analyzing real-time data from the connected vehicle. Automobiles
today deliver millions of points of valuable information while connected devices
such as mobile phones play an integral role in people's lives.

      PSA Peugeot Citroen and IBM (NYSE: IBM) are working together to integrate
the massive amounts of data from cars, phones, traffic signals, lights and other
sources and analyze it in real-time to deliver on the promise of the connected
vehicle. "This innovation and collaboration with IBM is expected to offer new
and essential services for both drivers and passengers," said Brigitte
Courtehoux, Director of Cars and Connected Services Business Unit for PSA
Peugeot Citroen.
      PSA Peugeot Citroen's expertise in the auto industry combined with IBM's
Big Data and Analytics and IBM MobileFirst solutions will enable the French
manufacturer to offer a range of "connected services" to its clients, allowing
them to use numerous access channels such as websites, vehicles data, customer
service or mobile applications. They will now also be able to access other
sources of vehicle data and customer service information such as, among many
other possibilities, a better weather precision via onboard sensors of
temperature, lights, and windshield wipers from Peugeot Citroen's cars.
      The solutions developed by IBM and PSA Peugeot Citroen will bring
real-time customized services to drivers. PSA Peugeot Citroen's Connected
Vehicle project will provide high value applications for business-to-consumer
and business-to-business clients and automotive systems.
      "We are proud to offer the best of IBM to support PSA Peugeot Citroen in
its new challenge," said Dirk Wollschlager, General Manager, Global Automotive
Industry at IBM. "This technology chosen by PSA Peugeot Citroen will allow the
company to customize every service to each driver and passenger regarding their
expectations and the driving conditions."
      About PSA Peugeot CitroenWith two world-renowned brands, Peugeot and
Citroen, the Group sold 2.8 million vehicles worldwide in 2013, of which 42%
outside Europe. Second European car manufacturer, it achieved a turnover of EUR
54 billion in 2013. It still is a European leader in terms of CO2 emissions,
with an average of 116.2 grams of CO2/km in 2013. PSA Peugeot Citroen is present
in 160 countries. Its activities also include financing (PSA Bank Finance) and
automotive equipment (Faurecia). For more information, go on
      About IBM Big Data and AnalyticsEach day we create 2.5 quintillion bytes
of data generated by a variety of sources -- from climate information, to posts
on social media sites, and from purchase transaction records to healthcare
medical images. At IBM we believe that data is emerging as the world's newest
resource for competitive advantage, and analytics is the key to make sense of
it. IBM is helping clients harness Big Data and Analytics to provide insights
needed to make better decisions, create value, and deliver that value to
customers and society. IBM has the world's deepest and broadest portfolio of Big
Data and Analytics technologies and solutions, spanning services, software,
research and hardware.
      For more information about IBM Big Data and Analytics, visit
      Follow IBM Big Data and Analytics on Twitter @IBMbigdata and
      About IBM MobileFirstAs the first new technology platform for business to
emerge since the World Wide Web, mobile computing represents one of the greatest
opportunities for organizations to expand their business. Based on more than
1,000 customer engagements, more than 10 mobile-related acquisitions in the last
four years, a team of thousands of mobile experts and 270 patents in wireless
innovations, IBM MobileFirst provides the key elements of an application and
data platform with the management, security and analytics capabilities needed
for the enterprise. To learn more about IBM MobileFirst solutions visit the
press kit or http://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and
see IBM MobileFirst on YouTube, Tumblr and Facebook.
      Follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on
YouTube, Tumblr and Instagram.
      Media Contacts:
      Steve MilmoreIBM Media Relations781-472-8218   smilmore@us.ibm.com
      Sandrine DuruptIBM France Media Relations+33 (0)1 58 75 17
      Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO

Company Symbols: NYSE:IBM
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